isuccess.com/marketing101

[Steve]

Internet Marketing Class - tentative schedule

Feb 13
Intro, What you expect from training, Basic terms defined and questions answered
Tools needed - both free and not
Open Office / Microsoft Office / Adobe Acrobat
Sound Recorder / ??
CamStudio / Camtasia
Search Engines - how to use
Keyword research tools
Terms defined:
Website, Affiliate programs, Domain name, DNS, file, folder, web server, hosting, SEO, paypal, etc.
Mailing lists, what and why

Homework - sign up at forum, surf around web, write down questions, look for answers, post questions (and answers if found) in forum: http://isuccess.com/marketing101forum/

Feb 20
Getting Product Ideas - Your hobbies, interests, life experiences
Market Research - Search Engines, Forums, Mailing Lists, List Directories
KEI vs. Interest+profitability
Affiliate programs - turning your competetion into co-opatition - cross sales and upsales, Joint Ventures

Homework - come up with 5 project ideas, do market research on them, choose 1or 2 to continue with based on potential profitability and your interest.

March 6
Creating your product
Ebook
Audio
Video
Hard (print, cd, DVD) versions

Homework - create your product.

March 13
Creating your sales page/website (2nd objective - build email list)
special guest on copywriting - ??

Homework - create your sales page and put it on the internet, post link to it on forum

March 27
Bringing traffic to your website through articles, Inbound Links, Forum participation, SEO
Buying Traffic, PPC adds, PP Impressions, Pop behinds and unders,

Homework - write and submit an article, find a forum or email list having to do with your product, and participate in it.

April 03
Enlisting others to sale for you - affiliate programs and joint ventures
writing articles for email newsetters
writing sale letters for affiliates
setting up on paydotcom
setting up on clickbank

Homework - setup an affiliate program for your product

April 10
tracking what works and what doesn't, increasing profitability through:
better conversions
higher quality traffic
back end sales
cross promotion sales
maintaining customer relationships - life time value of customer

Homework, track traffic to your website. Change one thing on your sales page, and track results, report on forum